![]() ![]() It is easier to enhance creativity by changing conditions in the environment than by trying to make people think more creatively. For one thing, as I will try to show, an idea or product that deserves the label ‘creative’ arises from the synergy of many sources and not only from the mind of a single person. The real story of creativity is more difficult and strange than many overly optimistic accounts have claimed. There are no simple solutions in these pages and a few unfamiliar ideas. It starts with a description of what creativity is, it reviews the way creative people work and live, and it ends with ideas about how to make your life more like that of the creative exemplars I have studied. “This book is about creativity, based on histories of contemporary people who know about it firsthand. ![]()
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